With the release of version 1.0 of Popcorn Maker, cinemakers welcome the first tool that has the potential to turn them into webmakers. The goal of Popcorn is shared across all the project’s channels since mid-2011: to bring video out of the box.
One question for cinema makers now become: how to turn web processes into cinematic compositions? For a time, softwares from Apple Final Cut Pro to Adobe Premiere and After Effects have helped computerize cinematic techniques. Techniques that were once crafted on film stock by film makers. Computer codes confined cinematic imagery from a certain era.
Now, with the web, cinema is bound to expand.